| Online "experts" are always offering
| |
| | can you really get on the first page of
|
| conflicting keyword advice. This is
| |
| | search results? Whatever the ratio, you
|
| because different keywords are good for
| |
| | have to be able to compete against the
|
| different reasons. Once you know the
| |
| | total supply. Nobody will find you on the
|
| factors involved, you can decide which
| |
| | tenth page of results.
|
| ones are best for your web site.
| |
| | 4. Consider the type of keyword. Good
|
| I have a page of my backpacking site
| |
| | search engine placement is one thing, but
|
| optimized for the term "dirtbagging." I
| |
| | what type of visitor are you getting?
|
| think I get half the world traffic for
| |
| | Who's more likely to buy something or
|
| that keyword, but that only means ten
| |
| | click on your affiliate links, a searcher
|
| visitors a month. I was new to online
| |
| | for "fishing stories," or "fishing
|
| marketing when I put up that page.
| |
| | poles?" You'd probably make more money
|
| Obviously you need decent keyword demand
| |
| | with the second term, even if it had half
|
| to get much traffic, but demand is just
| |
| | the traffic.
|
| one factor.
| |
| | 5. Look for keyword variations. My site
|
| My Keyword Advice
| |
| | was optimized for "brain power." I later
|
| 1. Make sure there is enough total demand
| |
| | found there was even more traffic for
|
| for a keyword. This will vary according
| |
| | "brainpower." I have since optimized for
|
| to the nature of your site. If you are
| |
| | both. By the way, both spellings are in
|
| making a few cents per visitor an
| |
| | the dictionary. Look for odd search
|
| average, you need more traffic than sites
| |
| | phrases too, but be careful about
|
| that average a dollar per visitor. I
| |
| | optimizing for misspellings and
|
| won't optimize for a keyword that is
| |
| | bad-grammar keywords, if it might hurt
|
| searched less than a few hundred times
| |
| | the reputation of your site.
|
| per month.
| |
| | 5. Consider the value of keyword ads. If
|
| 2. Look at keyword demand/supply ratios.
| |
| | you rely partly on pay-per click
|
| Last month there were 289,000 searches
| |
| | advertising, like Google's Adsense
|
| for "fishing," but with 35 million
| |
| | program, for revenue, you may want to
|
| results showing up on a Google search for
| |
| | consider the ads that will be diplayed
|
| the term, can you compete? Probably not.
| |
| | for a given keyword. Ads for "surveilance
|
| A Keyword term like "bass fishing tips,"
| |
| | cameras," pay four times as much per
|
| with 3,700 searches, and 31,000 results
| |
| | click as those for "hidden cameras."
|
| is a more likely winner.
| |
| | 6. Consider your interest and expertise
|
| 3. Consider total supply. Google shows
| |
| | in the topic represented by the keyword.
|
| 300 results for "dirtbagging," 15 times
| |
| | Do you want to write a page on that
|
| the 20 monthly searches for the term.
| |
| | topic? Can you deliver what a searcher of
|
| Still, it is easy to get on the first
| |
| | that term is looking for? Giving real
|
| page of results for the term. A keyword
| |
| | value while doing something you enjoy -
|
| with a demand of a million, and a million
| |
| | that's my final keyword advice.
|
| search results has a better ratio, but
| |
| |
|
