| Article marketing is one of the most effective Internet | | | | for will be more focused. So let's target in this |
| marketing strategies that you can implement for | | | | example, "Bass Fishing With Plastic Worms". There are |
| massive free targeted web traffic. So much is written | | | | 377,000 sites instead of over 8 million. |
| on the importance of good article content. While this is | | | | The keyword phrase "Bass Fishing" would be way to |
| true, the importance of writing effective article titles is | | | | competitive and you would most likely be wasting your |
| greatly overlooked. | | | | time and energy to get ranked. The second aspect of |
| One of the most important factors in achieving a high | | | | a "rifle" approach is that your article objective is to get |
| ranking in the search engines is developing a good | | | | the sale or more traffic. Most anyone that is using a |
| article title. The search engines consider highly what | | | | more targeted keyword search rather than a broad |
| text is written in the title link. Just like when you | | | | search would be more receptive to buy from you. |
| optimize your web pages on your website, articles | | | | The reason that you would want to write a title of |
| work in the same manner. There are a few | | | | over 4 words is that you will go right to the top of the |
| differences however. | | | | Google rankings for that targeted keyword. To be |
| When you write your article's title never ever use less | | | | sure, there would not be as many searches for the |
| than four words in any title. For Example: Let us say | | | | term "Bass Fishing With Plastic Worms" as opposed |
| you have a fishing web site and want to promote the | | | | to "Bass Fishing". But, you will rank at the top for that |
| keyword phrase "bass fishing." This keyword is | | | | keyword rather than being listed on page 37 and |
| extremely competitive and almost impossible to obtain | | | | non-visible. In addition as mentioned, you would also |
| a top 10 ranking on Google. It is a very broad phrase, in | | | | have more focused buyers. |
| which over 8 million sites are listed. The chances of a | | | | The last benefit of a title of 4 plus words is that in |
| keyword phrase like this appearing in the top of the | | | | some cases you may also rank for other keywords |
| search engines with an article would be very small. | | | | such as, "Fishing With Plastic Worms", "Fishing With |
| How would you get this keyword phrase to stay at | | | | Plastic", or even "Bass Fishing". When your articles are |
| the top of the search engines? Well the answer to this | | | | submitted to high quality article directories, the web |
| question is we would use adjectives and filler words | | | | traffic for your site can grow exponentially. |
| before and or after the keyword phrase that we are | | | | A good article title will always include your targeted |
| looking to rank. | | | | keywords. When you include your targeted keywords |
| Let's say you are promoting a site that sells bass | | | | throughout a well-written article you will be well on your |
| fishing lures. If we use a rifle approach rather than a | | | | way to cashing in on a successful marketing campaign |
| shotgun the search term that your readers are looking | | | | of ongoing web traffic. |