| Article marketing is one of the most | | | | let's target in this example, "Bass |
| effective Internet marketing strategies | | | | Fishing With Plastic Worms". There are |
| that you can implement for massive free | | | | 377,000 sites instead of over 8 million. |
| targeted web traffic. So much is written | | | | The keyword phrase "Bass Fishing" would |
| on the importance of good article | | | | be way to competitive and you would most |
| content. While this is true, the | | | | likely be wasting your time and energy |
| importance of writing effective article | | | | to get ranked. The second aspect of a |
| titles is greatly overlooked. | | | | "rifle" approach is that your article |
| One of the most important factors in | | | | objective is to get the sale or more |
| achieving a high ranking in the search | | | | traffic. Most anyone that is using a |
| engines is developing a good article | | | | more targeted keyword search rather than |
| title. The search engines consider | | | | a broad search would be more receptive |
| highly what text is written in the title | | | | to buy from you. |
| link. Just like when you optimize your | | | | The reason that you would want to write |
| web pages on your website, articles work | | | | a title of over 4 words is that you will |
| in the same manner. There are a few | | | | go right to the top of the Google |
| differences however. | | | | rankings for that targeted keyword. To |
| When you write your article's title | | | | be sure, there would not be as many |
| never ever use less than four words in | | | | searches for the term "Bass Fishing With |
| any title. For Example: Let us say you | | | | Plastic Worms" as opposed to "Bass |
| have a fishing web site and want to | | | | Fishing". But, you will rank at the top |
| promote the keyword phrase "bass | | | | for that keyword rather than being |
| fishing." This keyword is extremely | | | | listed on page 37 and non-visible. In |
| competitive and almost impossible to | | | | addition as mentioned, you would also |
| obtain a top 10 ranking on Google. It | | | | have more focused buyers. |
| is a very broad phrase, in which over 8 | | | | The last benefit of a title of 4 plus |
| million sites are listed. The chances of | | | | words is that in some cases you may also |
| a keyword phrase like this appearing in | | | | rank for other keywords such as, |
| the top of the search engines with an | | | | "Fishing With Plastic Worms", "Fishing |
| article would be very small. | | | | With Plastic", or even "Bass Fishing". |
| How would you get this keyword phrase to | | | | When your articles are submitted to high |
| stay at the top of the search engines? | | | | quality article directories, the web |
| Well the answer to this question is we | | | | traffic for your site can grow |
| would use adjectives and filler words | | | | exponentially. |
| before and or after the keyword phrase | | | | A good article title will always include |
| that we are looking to rank. | | | | your targeted keywords. When you |
| Let's say you are promoting a site that | | | | include your targeted keywords |
| sells bass fishing lures. If we use a | | | | throughout a well-written article you |
| rifle approach rather than a shotgun the | | | | will be well on your way to cashing in |
| search term that your readers are | | | | on a successful marketing campaign of |
| looking for will be more focused. So | | | | ongoing web traffic. |